Performance Marketing

Kumon Alkapuri operated in a highly competitive education market where parents are constantly evaluating multiple coaching centres, tuition classes, and learning programs.

The challenge was not only generating awareness but also building trust among parents and converting that trust into quality admission enquiries.

Additionally, being a location-based business meant marketing efforts had to reach the right audience within a specific geographical radius while maintaining a strong educational brand image.

At YRAS Digital, we developed a hyper-local marketing strategy focused on reaching parents actively seeking educational support for their children.

We created a mix of educational content, parent-focused communication, student success messaging, and performance marketing campaigns designed to generate quality leads.

By combining social media visibility with targeted Meta advertising, we built a consistent digital presence that improved brand awareness and increased enquiry generation.

• • Social Media Strategy
  • Content Creation & Graphic Design
  • Performance Marketing Campaigns
  • Lead Generation Funnels
  • Local Area Marketing Campaigns
  • Instagram Reels Production
  • Parent Awareness Campaigns
  • Admission Promotion Campaigns
  • Monthly Performance Reporting
  ‍Impact : Scaled student enrolments from approximately 20 students to over 50 students while significantly strengthening local brand visibility.